There is a school of thought which says that a good art editor is sometimes more valuable to a magazine than the whole newsdesk combined. Today that idea is proven by Insurance Times’ front cover which does what a front cover should do – it makes you want to read.
The article to which this Tesco-value inspired artwork refers is a reasonable effort at predicting how the insurance market will fare in post recession Britain. Some lofty statements ensue in a sort of macro-level piece with the the likes of Stuart Reid at Blufin and Fortis Insurance MD Mark Cliff, good mate of the former, telling us how it is.
I emerged only marginally wiser about insurance having read this piece, and won’t remember too much about it in half an hour’s time but to be fair that’s about as far you ever reach with these type of crystal-ball articles. What I do remember is that a picture made me want to read it and that deserves some praise.