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Is Aviva boss making a calculated PR Manoeuvre?

With this statement, McMillan is in one stroke distancing himself from the saga which saw Igal Mayer say he would limit commission plus expenses to 30% in all cases and apparently alienate a lot of distributors in the process. Hats off from a PR point of view.

It’s nice to have a scapegoat. Aviva seems more than happy to allow the blame for its troubled relationship with the UK’s brokers to be delivered through the letter box of ex-boss Igal Mayer.

In this week’s Insurance Times, Mayer’s replacement David McMillan could well be taking a calculated approach with his comments about how sitting across the negotiating table with brokers is not within his remit.

With this statement, McMillan is in one stroke distancing himself from the saga which saw Igal Mayer say he would limit commission plus expenses to 30% in all cases and apparently alienate a lot of distributors in the process. Hats off from a PR point of view.

McMillan has instead talked up Aviva’s newest Dragon, Janice Deakin as his fox in the box. “She’s a top class relationship builder, trader, negotiator and that’s what she’s paid to do,” he said.

Spare a thought for poor Mr Mayer though. Few executives have left under such a cloud and for his legacy to be so totally lacking in positive sentiment must be galling to say the least. Insurance Times being the broker’s champion, had the knives out for him and reported his exit with characteristic gusto back in October 2009. One quote from a market source was too good to be consigned to the cutting room floor: “He pissed off all his major distributors.”

About Ralph Savage (137 Articles)
Insurance and legal journalist Ralph Savage has written extensively for the financial and professional services sectors, most notably as News Editor of Post Magazine. He ghost writes regularly on behalf of FTSE 250 CEOs, leading counsel and senior professionals including solicitors, insurers, accountants and brokers.

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