Global broking group Marsh said its affordable flood insurance plan has "critical mass", despite pessimism from one commentator today. Marsh and its sister company Guy Carpenter announced 'Project Noah' which they claim can secure affordable flood insurance for at risk properties in the UK, only to have the idea chastised following a tweet from an Insurance Edge reader. Is "Project Noah" the solution to the UK's flood insurance crisis? businessmediaroundup.com/2012/04/03/mar… via @RalphSavage [...]