Atidot, a leader in big data and predictive analytics tools for the life insurance industry, announce their new Policy Reassignment Management solution, powered by Microsoft Azure, to help life insurance providers more effectively manage orphaned and reassigned insurance policies. Accounting for nearly 30% of the average life insurance providers book of business, orphaned and reassigned policies have long posed a unique challenge for insurance companies and agents alike.
“Insurance companies are well aware of the challenges they face with orphaned and reassigned policies, as it represents a large part of their business,” said Dror Katzav, CEO and Cofounder of Atidot. “For a provider with one million policies, approximately 300,000 will be orphaned or reassigned and attempts to reassign them can result in the lapsation of 50,000 policies. We are transforming an unavoidable high-risk interaction point into a highly beneficial one, ensuring that orphaned policies get assigned to the best agent to service and update the policy.”
Lack of policy management can quickly lead to outdated policies and insufficient coverage for the policyholder. Unfortunately for providers, even when orphaned and reassigned policies are assigned to a new agent, policy lapse rates can more than double, putting millions of dollars of premiums at risk annually.
Using the trusted Azure cloud platform allows Atidot to focus on what they do best; helping to improve service to holders of orphaned policies, as well as underinsured customers in general. Azure provides Atidot the ability to scale easily and efficiently with a strong micro-service architecture including, Azure Kubernetes Services, Azure Cosmos DB and Azure Machine Learning.
Powered by Azure AI and data-services the Policy Reassignment Management solution ensures that the policy is assigned to the most relevant agent profile to best serve the policyholders specific needs. This improves customer satisfaction, creates an opportunity to up-sell and enhance policy coverage, and reduces the risk of lapsation.
“Microsoft Azure AI and Azure data services help Atidot provide its insurance customers with enhanced insight and data analysis to more effectively manage insurance policies, said Dennis Vanderlip, Director, Insurance Industry Solutions, Microsoft Corp.
“The level of computing needed for our analytics required us to step away from legacy systems and look to the cloud,” said Barak Bercovitz, CTO and Co-founder of Atidot. “We decided to go with Microsoft Azure not only for the capabilities we would be able to access and utilize but for the ease of use as well. We need to feed the results out into a CRM type system and using Microsoft Dynamics 365 allows us to demonstrate real-time results in a format that is compatible with our business partners and clients.”