Aventus, a global top 100 insurtech, that connects insurers and MGAs to a broader technology ecosystem, has launched in the Salesforce AppExchange.
For Aventus’s customers, this means they can operate directly in Salesforce, combining its end to end customer-centric insurance platform with the world-beating CRM capabilities of Salesforce Financial Services Cloud, to deliver innovative products.
Aventus’s customer-centric insurtech platform enables insurers and MGAs to build and distribute insurance products via APIs through any channel. The Aventus App for Salesforce now opens the door for them to also connect to the wider Salesforce ecosystem, enabling live chat, telephony, communities and automated marketing. It gives a single view of customers and delivers an end to end broker/agent facing quote and bind journey and CRM within a single system.
Recently recognised by Fintech Global for its innovative use of technology to generate cost savings and efficiency improvements across the insurance value chain, Aventus can solve the inherent legacy issues that dog the industry. Aventus has taken the market by storm since its launch just nine months ago, with both retail and wholesale insurance customers now in the UK, US and Australia.
Peter Goodman, CEO & Founder of Aventus, comments: “Partnering with Salesforce in this way means our customers can take advantage of end to end automation and integrated CRM. We have over 50 API integrations available through our platform, giving customers the agility to transform their tech stack to be customer-centric.”
Ultimately this means insurers and MGAs can develop innovative products.
The platform gives users intuitive workflows, with a 360-degree customer view, automated CRM capabilities, and importantly, policyholders enjoy a modern experience. Together this is dramatically improving loss ratios, reducing operating expenses and increasing GWP.
“Insurance customer experience is fractured and out of date,” continues Peter Goodman. “Insurers, MGAs, and Schemes Specialist Brokers currently don’t have a clear customer view. Data silos and disparate systems breed inefficiency, stifle growth, and prevent them from delivering customers a seamless buying experience. The market is now seeing how our technology gives them an affordable route to developing their ecosystem, making data work for them to delight their customers, and enabling upsell and cross-sell.”
The Aventus platform enables real-time analytics, taking customer data, third party and the insurer’s data, to give a 360° customer view. For example, the Aventus APIs create marketing triggers to the distributor and the provider, so they can return a quote estimate in real-time, tailored for the individual.
Now available through the Salesforce AppExchange, the Aventus platform makes cross and up-selling easy and one-click insurance purchases a reality.