MAPFRE Launches AI-Enhanced Womens’ Healthcare

Mapfre has teamed up with Woom ( sorry we just don’t do the brand name capitals thing – Ed) on a new InsurTech solution, which uses Artificial Intelligence (AI) to support women throughout their reproductive life, via a newly developed digital services platform. Here’s the press info;

Global insurance company MAPFRE and start-up WOOM HEALTH join forces to improve women’s well-being and reproductive health. This alliance with the femtech company, which uses AI and machine learning techniques backed by medical professionals, seeks to foster, on behalf of women, a greater and better knowledge and understanding of the functioning and needs of their bodies in the different phases of their reproductive life.

WOOM HEALTH, a start-up created by women with solutions for women, offers, among other services, close monitoring of the menstrual cycle. This is very helpful for key moments such as conception (using AI to identify potential fertility problems) and other life processes such as menopause. The project helps the female sector of the population better understand their bodies, using an accurate calendar that learns from
each user’s cycle and predicts their next period and fertility stage (including the day of ovulation). In addition, the application uses algorithms that give access to relevant and personalized content (individualized articles, tips and videos) and allows each person to share their experiences, tips and questions about these and other topics, such as physical activity or mental health.

The collaboration between WOOM HEALTH and MAPFRE came about through insur_space, MAPFRE’s fast-track-to-market program for start-ups. WOOM was selected from more than 200 initial start-ups.

Thanks to this agreement, WOOM’s services will be offered, in a personalized manner via a new digital services platform, to MAPFRE clients in different geographic areas, starting with Mexico and the Dominican Republic.

With this, the insurance company “wants to serve its purpose of supporting people in taking on their personal challenges and, at the same time, contribute to breaking taboos about women’s health and well-being and make access to these kinds of services universal,” says Irene García, Assistant General Director of Business Development and Marketing at MAPFRE Asistencia.