Ever thought how valuable audio tools can be in the processing of claims, policy amendments or team-building within a hybrid working model? Virtual communication tools that became indispensable during the pandemic have played an increasingly significant role as the world moves from a state of crisis to recovery, according to the latest report from global audio brand EPOS.
‘Investing in the age of listening: the importance of audio in a reimagined world’ finds that organizations recognize the crucial role that these tools play in now well-established hybrid working models – global businesses reported a 7% increase in investment in individual audio equipment in the past year, and 6% for shared audio equipment.
Audio Importance Increases, Decision Makers Listen to Demand
Employees’ return to the office is a gradual process, and full-time attendance is unlikely to ever reach pre-pandemic levels. Individuals are keen to retain the changes to workflows that they perceive as positive from last year – and for many, hybrid working falls into this category. But the potential for digital burnout caused by strained virtual communication remains a possible pitfall.
Organizations are mindful of both of these factors, as evidenced by the increased emphasis being placed on audio quality. Audio contact is now considered essential or very important for three quarters of businesses. The report finds this to be the case across all markets, with the Asia Pacific region expressing particular conviction: 96% of those surveyed in China and 90% in Australia recognized the increase in importance.
Further, the findings do not simply consider the value of audio in isolation. Respondents to EPOS’ report rated audio equipment as more important than a laptop or PC across a range of scenarios, including conference calls, virtual meetings, communicating with clients/colleagues and working remotely.
“The shift from crisis to recovery will require business leaders to step back and listen carefully to their audiences to get closer to what it is they really want – comfort and reassurance,” says Jeppe Dalberg-Larsen, President at EPOS. “If they can get this right, the path to productivity will be easily unlocked. While different sectors have varied needs, the needs of consumers will continue to evolve to push for better quality products and an overall better work experience. Sectors that are less advanced in providing this experience to their staff and customers will need to play catch up at some point in the future.”
Get the ‘Investing in the Age of Listening: The Importance of Audio in a Reimagined World’ report here.
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