According to the latest data from Auto Trader’s Retail Price Index, which is based on pricing analysis of circa 900,000 vehicles every month, July saw the largest monthly increase in used cars prices since August 2018. The average sticker price of a used car last month was £13,888, which marks a 4.6% year-on-year increase on a like-for-like basis, and the fourth consecutive month of price growth.
This reflects the strong level of demand in the market, demand on Auto Trader has been sustained at records highs throughout July and does not show any signs of declining into August. Two months after showrooms in England were allowed to reopen, the Auto Trader marketplace continues to record an average of over two million visits each day. In July, there were a record 64.4 million cross platform visits.
The growth in prices is being driven by the strong performance of used internal combustion engine (ICE) vehicles, especially petrol, which last month saw average prices increase 5.6% (£12,604), marking the highest rate of growth since October 2018. Diesel recorded a similarly strong performance, with average prices increasing 4.1% (£14,705), the highest rate of growth since September 2014.
Supply and demand dynamics have a huge influence on price movement. Whilst ICE vehicles are recording high demand and low supply, the opposite is true for their low emission counterparts. As highlighted in Auto Trader’s Market Insight analytics, available to all retailers, the demand for pure electric vehicles (EV) has increased 75.2% year-on-year, while supply has overtaken it, up 87.7%. As a result, the average price of an EV in July fell – 4.3% to £25,639. Whilst alternatively fuelled vehicles (AFV) more broadly fared a little better, contracting at a rate of -1.1% (£22,508), marking five months of contracting prices.
carwow Sees Strong Demand Online
carwow website also reported recently that online car buying is now the norm across the UK.
carwow, CEO, James Hind comments: “Consumer appetite for online buying has been sharpened by the pandemic, which forced many who have previously resisted digital purchasing, to embrace it. What is yet to be proven is if this trend will continue, but our survey of carwow customers, not just here in the UK but in Spain and Germany too, firmly indicates that online buying of cars is now the new norm.
“What we are seeing however, is that alongside an increase in consumer willingness to transact digitally, is a need for the purchase to be supported by a wider range of remote support services. An end-to-end digital purchase process is almost expected, whilst tools that empower buyers to make decisions, such as virtual vehicle tours and from-home test drives, are growing in demand.”
Strong growth across all vehicle ages
Taking a more granular view of the market, due to growth in demand outstripping supply, price increases were recorded in every price band of used car. Demand for vehicles aged 10-15 years saw a year-on-year growth of 23% in July, while supply fell by -16%. This resulted in vehicles aged 10-15 years recording the highest price growth among any age group, surging 10.4% (£4,254). In contrast vehicles up to 12 months naturally had the lowest, at 2.6% (£26,500).
That is good news for insurance brokers who specialise in modern classics. Perhaps many drivers who always dreamed of owning a BMW Z4, Alfa Romeo Spider or Audi TT are now thinking that ownership isn’t so expensive now that commuting to the office isn’t the primary use for the car. Time will tell.
In terms of premium and volume brands, both saw demand outstrip supply last month. As a result, both saw an increase in average prices, with premium recording an average growth of 1.8% (£20,779) and volume 9.8% (£9,143).
Commenting on the results, Auto Trader’s director of data and insight, Richard Walker, said: “Over the last few months, used car prices have benefited from high demand in the market whilst the supply side has emerged more slowly from lockdown. Even when auctions reopened, the supply of new stock in the market has been slow to return to pre-COVID-19 levels, whilst demand has remained at record levels.
“Looking ahead, at a time of economic uncertainty and with so many variables at play, we will continue to be data driven rather than publish opinion-based statements about the future. Whilst consumer demand shows no signs of slowing into August, we have seen that supply constraints are working their way through, so we expect the growth rate we’ve seen in recent month to stabilise somewhat, rather than continue to accelerate each month.”
Retailer pricing behaviour
During the lockdown period the number of retailers making price changes and the value of price adjustments was significantly lower than normal trading conditions. This has increased following the reopening of showrooms in June, however it remains below pre-COVID-19 levels.
In July, the average number of retailers making daily price changes was 1,999; up 14% on June, but 29% fewer than in July 2019. The average amount being changed on a daily basis was £263, which was an 11% increase on June, but a -22% decline on the same time last year.
Sue Robinson, Director of the National Franchised Dealers Association, added: “It is encouraging to see sustained growth in used car prices as it demonstrates that, despite the challenging economic circumstances, the public are placing their trust in cars as a means of safe and secure transport. It is interesting to see the greatest increase in value of diesel cars since September 2014.”
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