Insurance Edge is a fanboi of Yulife, the new way to providing life/health insurance for your workforce. Basically these guys have taken quite a dull product and made it fun. People want to repeat fun experiences and so Yulife’s app can really boost company wellbeing, reduce absenteeism and make people feel they’ve achieved a better work/life balance.
OK, Coronavirus has called a halt to office life right now, but when things gradually return to normal – or the new normal – then ideas like this are arguably part of the solution when it comes to HR reinvented for remote working.
YuLife, the wellbeing life insurance company, won the Award for ‘Most Innovative Product of the Year’ at last night’s FStech Awards.
The Awards are an annual event aimed at celebrating the excellence and innovation that the UK and EMEA financial services sector has to offer. This year’s ceremony was held via online presentation, rather than a physical show, due to the current state of the Covid-19 epidemic.
In a highly competitive category, up against nine other fintech brands – including Clearbank, Contis, eToro and VisionTrack – YuLife’s unique proposition and disruptive approach to the outdated life insurance model was placed at the top of the category.
YuLife’s innovative life insurance model helps cultivate healthier, happier and more productive teams in the workplace. Its app is designed to directly engage people on a daily basis and reward users for simple activities, such as walking to work or meditation. Members earn yucoin, the currency of wellbeing, which they can redeem and receive rewards with Amazon, Asos, Nike, M&S and other rewards partners.
Judges had this to say: “A stimulating and refreshing approach to one of the most Byzantine areas of the insurance industry”.
Sammy Rubin, CEO & founder of YuLife, added: “We are proud to have (digitally) collected the “Most Innovative Product of the Year” at last night’s FStech Awards, celebrating excellence and innovation within the UK and EMEA financial services sector.
“At the heart of YuLife is the belief that financial services can be a force for social good. Our game changing approach to Life Insurance protects employees now and into the future with long term financial protection and immediate access to mental health support, a virtual GP and an app that rewards for healthy behaviour”.
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