Lead gen is a process which has been transformed by data, automated keyword searches and AI in the last few years. The old card index doesn’t really cut it anymore. Here’s the word from Jensten;
The Jensten Group has completed on a deal to purchase MORE Telemarketing, a specialist insurance telemarketing business, with significant experience in generating opportunities in the SME and corporate space. The move will further enhance Jensten’s ability to drive exceptional levels of organic growth across the retail division, which consists of regional and specialist centres of excellence.
Mark Powell, MD More Telemarketing, will remain with the business, taking on the newly created role of Lead Generation Director, reporting into James Hill, Group Marketing Director. Powell will continue to lead a growing team, focused on generating opportunities within target sectors and regions.
Commenting on the deal, Mark said: “Over the past five years we’ve built a capable team and an operating model that delivers consistent results. Joining Jensten makes strategic sense for us; combining our joint expertise and abilities creates a capability that is greater than the sum of its parts. We’re really excited to work with the team to deliver growth.”
The team will work closely with the MDs of Jensten’s centres of excellence to identify the best opportunities within the regions and across the specialist sectors the business serves.
James Hill commented: “Ultimately, we’re a sales and marketing business, with a huge focus on growing organically. Our ability to generate opportunities in our target areas is central to our aim of outperforming the market in achieving high rates of organic growth. This is a strategically important acquisition for us; by combining More’s lead generation expertise and technology with our data capabilities, sector-specific propositions and regional centres of excellence, we’ve built a capability to drive further significant growth at pace.”
Alistair Hardie, Jensten Group CEO added: “As we build a connected broker of scale, the ability to continually generate new business opportunities is hugely important to us. This acquisition is reflective of our broader approach across the group – to build lead generation and growth capability for all parts of our business. In a crowded marketplace we know our innovative approach makes us stand out to clients, potential employees and brokers looking for a home.”
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