Latest Data on Value of Global Insurance Brands is Published

It’s no secret that many insurers are doing well right now, and have done since the pandemic. Just FYI here is some data on the estimated asset values of various insurance brands around the world;

The collective brand value of the world’s top 100 insurance brands has grown 9% year-on-year according to a new report from Brand Finance, the world’s leading brand valuation consultancy. Nine of the top ten most valuable insurance brands are growing in 2025.

Ping An Insurance remains the most valuable insurance brand for the 9th year, with a stable USD33.6 billion value, driven by strong familiarity in China and steady growth in life, health, and P&C insurance, despite profitability challenges in 2023.

Allianz has grown 9% in brand value to USD 26.7 billion, narrowing the gap at the top of the ranking. Allianz had a strong financial performance across all segments, benefiting from a diversified income stream. Brand Finance’s research found that Allianz’s global footprint and high brand familiarity have been key drivers of its brand value growth, particularly in Europe.

Jonathan Ong, Associate Director, Brand Finance commented:

“The solid growth of the world’s top insurance brands is even more impressive given the rising challenges they face, particularly from climate change. Increasingly frequent and severe natural disasters have driven up claims and losses, pressuring insurers to adapt. While some have withdrawn from high-risk regions, the industry has navigated these challenges through strategic pricing and risk diversification to maintain stability and growth. The growth of the U.S. market is particularly strong with our research finding that U.S. insurance brands now account for one quarter of the brand value of world’s top 100 global insurance brands.”

Nissay/Nippon Life Insurance is the fastest-growing insurance brand, up 94% to USD9.2 billion. This growth is driven by rising revenues and expansion beyond its domestic market, including its 2024 acquisition of a 20% stake in U.S.-based Corebridge Financial.

PZU is the strongest insurance brand with a Brand Strength Index (BSI) score of 94.4 out of 100. The brand’s correlating AAA+ brand rating places it among some of the world’s strongest brands globally, across all sectors. China Life Insurance also holds a AAA+ rating with a BSI score of 93.5 out of 100. Like PZU, it operates exclusively in its home market, reflected by its strong familiarity.

Note to Editors Every year, leading brand valuation consultancy Brand Finance puts 6,000 of the world’s biggest brands to the test, and publishes over 100 reports, ranking brands across all sectors and countries. The world’s top 500 most valuable and strongest brands are included in the Brand Finance Global 500 2025 report.

Brand value is understood as the net economic benefit that a brand owner would achieve by licensing the brand in the open market. Brand strength is the efficacy of a brand’s performance on intangible measures relative to its competitors. The full ranking, additional insights, charts, more information about the methodology, and definitions of key terms are available in the Brand Finance Global 500 2025 report.