The latest partnership news from Alan Boswell Group;
Alan Boswell Group (ABG), one of the UK’s largest independent insurance brokers, is pleased to partner with niche commercial insurer, Peach, to grow its bespoke scheme for Complementary Therapists. ABG are the exclusive insurance provider for members of the Association of Reflexologists and International Federation of Aromatherapists.
Over 2,800 policyholders already benefit from ABG’s public liability and treatment risk cover. Zoe Kerswill, Commercial Broker at ABG, explains, “It’s very important to us that our policyholders have access to the protection they need to safely deliver their full range of treatments. Our partnership with Peach gives us the flexibility and capacity to extend the scope of our covers and grow the scheme to meet members’ needs.”
This is the second unique scheme ABG has partnered with Peach on, having appointed the insurer in October 2024 to enhance and expand its Teacher’s Liability scheme. This relationship has proved successful, with the scheme witnessing growth in the four months since Peach were appointed. ABG is eager to replicate this success by appointing Peach to underwrite the Complementary Therapy Scheme. Zoe comments, “During their involvement in our Teachers’ Liability scheme, the team at Peach has demonstrated that it understands what we’re looking to achieve. We’ve been impressed with their flexibility and appetite to grow the scheme.”
This new partnership with ABG is an example of Peach’s strategic approach to working with like-minded intermediary partners to co-create bespoke solutions that meet the specific needs of professionals operating in niche sectors. Ryan Bendelow, Director of Commercial at Peach, says,
“We’re delighted to be working with the team at ABG to grow their Complementary Therapy scheme. Our collaboration on the Teachers’ Liability scheme has been hugely rewarding and highlights our shared desire to create tailored solutions to support niche sectors. Our experience of the health and wellbeing sector, thanks to our long and strong heritage with NPA Insurance, means we really understand the unique risk profiles of ABG’s policyholders. We see enormous scope to grow the scheme by harnessing our ability to write a range of therapies and treatment risks.”
Members of the Association of Reflexologists and the International Federation of Aromatherapists can access discounted rates for cover, while the scheme is also available to non-members. Zoe concludes, “We’re excited to be working with the team at Peach to expand our scheme and serve more professionals looking for an excellent level of protection and award-winning service.”

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