Here are some insights into the pet insurance market;
The latest Pet Insurance Pricing Index from pricing experts Pearson Ham Group shows a continued upward trend for Lifetime policies, the most popular type of cover among UK pet owners. Premiums rose by 0.6% in March 2025, marking a consistent month-on-month climb since November. Over the year, prices are now 1% higher than March 2024, reversing last year’s pattern of decline.
But while Lifetime cover overall is on the rise, the detail paints a more complex picture.
Cat insurance premiums actually dipped slightly in March (-0.1%), yet remain 3% higher than this time last year, suggesting short-term easing against a backdrop of longer-term inflation. Meanwhile, dog owners saw average premiums increase by 0.8% in March, nudging annual prices 1% higher than March 2024.
Regional disparities continue to shape the landscape. Policyholders in the North West saw the highest monthly rise at 1.3%, and the region leads in year-on-year growth too. It suggests localised factors such as vet pricing and claims behaviour are playing a major role. In contrast, East of England and the South West recorded the smallest increase at just 0.2%, underlining how geographically uneven the pricing picture is.
Frances Luery of Pearson Ham Group, said:
“This month’s figures highlight the nuanced nature of pet insurance pricing. We’re seeing overall upward pressure on premiums, but it’s not uniform. The fall in cat premiums this month might look like a relief for owners, but it contrasts with the steeper annual increase. And dog premiums are climbing steadily, albeit more modestly than some might expect given broader cost trends.”
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