Deals: Golden Leaves Buys Avalon Funeral Plans

The latest acquisitions news for you;

Golden Leaves Funeral Plans, one of the UK’s most trusted and established pre-paid funeral plan providers, today announced the landmark acquisition of Avalon Funeral Plans. This transformative deal represents a major milestone for the sector, positioning Golden Leaves as one of the leading funeral plan providers across the UK and Europe, and the only FCA-regulated company dedicated to serving customers in both domestic and international markets.

With a shared commitment to investment, customer care, and sustainable growth, the combined business will deliver greater stability, scale, and value for customers, partners, and funeral directors. Golden Leaves and Avalon share strong alignment in culture, values, and business models, supported by extensive networks of funeral directors in both the UK and internationally.

Following completion, the combined group will manage over 150,000 active plan holders, supported by circa £325 million held in trust. This increased scale enhances buying power, operational efficiency, and cost savings, while strengthening the local funeral director proposition. The acquisition elevates Golden Leaves to become a powerhouse as one of the largest funeral plan providers in the UK.

The acquisition will accelerate Golden Leaves’ growth across the UK and Europe, enhancing customer outcomes through improved operational resilience, cost efficiency, and governance in a more complex regulatory environment. It also consolidates the group’s European presence, creating a single, consistent international voice underpinned by Avalon’s established local operations. Efficiencies across trust management and procurement will further strengthen the long-term sustainability of the combined business.

The combined companies deliver financially strong and well established UK and international operations supported by robust trust funds.

Both Golden Leaves and Avalon operate trust-backed funeral plans built around quality outcomes and customer protection. With aligned business models, similar operational structures, and offices in both the UK and Spain, the combination creates one of the largest independent, non-integrated funeral plan providers in the market. This positions the enlarged business to continue investing in service excellence, innovation, and long-term customer value.

Barry Floyd, CEO of Golden Leaves Funeral Plans, commented:

“The acquisition of Avalon marks an important milestone for Golden Leaves and the wider funeral planning industry. By combining two trusted, FCAregulated providers with shared values and a mutual commitment to customers, we are creating a stronger, more resilient organisation capable of delivering even greater value and peace of mind to families across the UK and Europe.”