The latest from MAPFRE for you;
Mapfre has a new visual identity. After years of business transformation to better respond to customer needs and to an evolving technological and social landscape, the company is updating the image it presents to society. This branding renewal reaffirms the company’s core essence while more clearly expressing its activity across all markets and business units.
The result is a branding that preserves the essence and legacy of an organization with more than 90 years of history, while evolving toward a modern, bold image that more accurately reflects the dynamic and innovative company that Mapfre is today. A refreshed take on the iconic red—now more vibrant and confident—a renewed clover logo that feels more contemporary and appealing, and the use of lowercase typography to convey approachability are among the most recognizable elements of this evolution.
“Today, we’re a very different company from what we were just a decade ago,” said Antonio Huertas, Mapfre’s chairman and CEO. “We’ve transformed, and we’re now better prepared to compete in an increasingly digital and connected world while continuing, as always, to put people first. None of that is going to change. What is evolving is the brand, how we present ourselves to the world. It’s now more aligned with who we are, and it reinforces our proximity to customers and their evolving needs.
The relationship with customers and other stakeholders is one of the pillars that has driven the adoption of the new branding. Mapfre has swiftly leveraged the opportunities of the technological revolution to strengthen a closer, more personalized, and simpler relationship with those who place their trust in the company, an approach that’s clearly reflected in the new branding, which also helps extend our reach to new audiences.
Be the first to comment