The latest update from Acorn Group;
Formby-headquartered Acorn Group, the UK’s leading provider of non-standard car, van, taxi, and household insurance, has been recognised as the 25th best place to work in the UK in the Super Large Company category. The certification by Great Place To Work highlights Acorn’s nurturing, people‑first environment and reflects the organisation’s long‑standing commitment to putting colleagues at the centre of its success.
Employing over 1,800 people, Acorn Group serves more than 500,000 live policyholders and operates through its specialist brands — Acorn Insurance, Carrot, Motorcade, Flag, Rapid, Briefly, and Street Cover — alongside Granite Underwriting.
This prestigious recognition — based on feedback from 88% of its employees — reflects the organisation’s continued investment in its people. Employees cited Acorn’s strong culture of support, inclusion, and personal development as reasons why the business continues to be a place where people can thrive.
Initiatives such as extensive mental health support, apprenticeship schemes, leadership development programmes, colleague‑led DEI activities, and a company‑wide focus on wellbeing have helped create an environment where everyone can succeed.
Nikki Keating, Executive Director of Acorn Group, said: “We are delighted to receive this recognition from Great Place To Work. A key pillar of our organisational strategy is ‘staying small to grow big.’ As our business grows, we pride ourselves on cultivating an open, supportive and positive workplace where every colleague feels valued and empowered to achieve their best.
“Our home is in Merseyside, and we’re passionate about supporting the community that surrounds us. Our apprenticeship team works closely with schools and universities to bring new local talent into the business each year, providing opportunities for people to grow with us.
“We are incredibly proud of the supportive and inclusive environment we have nurtured, and the award is a result of the hard work and dedication of our entire team.”
The Great Place To Work certification is based on employee feedback, with a strong focus on workplace trust, pride, and camaraderie.
For further information about Acorn Group and its brands, please visit: www.theacorngroup.com.
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