insurance marketing

Digital Transformation Will Put Consumers in The Driving Seat

Heather Smith, Digital Director at LV Insurance, recently posted her thoughts about digital transformation and its impact on customer satisfaction. As more people use phone apps and social media as their first point of contact […]

Big Data

What a telecoms giant can teach the insurance industry

Like tech giants disrupting markets before it, O2 has entered an industry many considered beyond its expertise. But this has given it an edge. In essence, O2 has been able to start from scratch and ask itself a question centred on driving new and improved experiences for customers and agents. […]