strategies

Opinion: Tech Gives Insurers The Power to Really Connect With Customers

27 November 2019 // 0 Comments

This latest piece, which looks at how you can use tech to tailor your insurance marketing strategy. Different customers, territories, niche products and more. Interesting [...]

Opinion: Can Insurers Compete in a World Defined by Facebook, Uber & Amazon?

22 August 2019 // 0 Comments

In this latest Opinion piece, Johanna Von Geyr, Partner and EMEA Lead Insurance at ISG, looks at how insurers and brokers alike can compete for business in a world of [...]

Marketing Strategy: Insurers Revved Up For Motorcycle Season

12 April 2019 // 0 Comments

Motorcycle sport is fast paced and attracts a core audience of middle-aged men, often self-employed or with a low mortgage payment each month, who enjoy watching and taking [...]