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Social Media

Why insurers need to be on social networks

By Chris Andrew I recently received a LinkedIn message that began, “I apologize for the cold email, but I’m wondering if you’re interested in my recruiting services…” I appreciated the upfront apology, but my complete […]

Big Data

Father of the Web warns insurers against data profligacy

Sir Tim Berners-Lee has urged insurers to avoid the temptation of using increasing amounts of publicly available data about consumers on the web to price their products.

The inventor of the World Wide Web made a plea to the industry at the British Insurance Brokers’s Association conference in Manchester yesterday, requesting that information we share about ourselves on line – particularly by young people through social networks – should not be gathered for the purposes of pricing risk. […]

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Insurance & Reinsurance

#BIBA2011: Insurance industry joins social media age

This week’s British Insurance Brokers’ Association conference may be the last of its kind, with the trade body announcing a proposed merger with the Institute of Insurance Brokers. But for me it will be remembered […]

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Insurance & Reinsurance

Linkedin Groups; frustration over paid content links

there’s been a bit of a backlash to the publication of links to subscriber only content on linkedin groups recently and it’s hard not to wonder if publishers should reconsider using them as a marketing medium. Is it worth the potential online aggro? […]

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About Insurance Edge

BIBA Journalism awards nomination for Insurance Edge

After only seven months of publishing insightful commentary, Insurance Edge was delighted to be nominated at the prestigious British Insurance Brokers Association Awards 2010, in the ‘Online’ category. The nomination was given for Insurance Edge’s […]