insurance marketing

It’s All About The Customer Experience

As insurance becomes an almost completely online experience, from quote to claims settlement, the actual customer journey becomes an important selling point. Everything should work smoothly, be easy to navigate and have the human touch […]

insurance marketing

#Fail #Cancelled and #Boycott: Three Words That Can Cost Millions

Companies and individuals are often targeted by activists on social media and in the corporate world the net result can often be a drop in sales, which even if it only lasts a few months […]

Insurance Brokers

Gallagher Rebrands Insure4Retirement

Gallagher today announces that it is rebranding its household insurance provider Insure4Retirement to Gallagher from November, aligning it with the wider insurance broking group. The Insure4Retirement business was founded in 2004 and was acquired by […]

Global insurance trends

Xenia Streamlines Branding, Goes on Acquisition Trail

The independent broking arm of the Nexus Group (“Nexus”), Xenia Broking Group (“Xenia”), is delighted to announce that it is formally uniting under one trading name and brand; Xenia. Nexus acquired Credit Risk Solutions in […]

insurance marketing

White Label Pre-Paid Cards Offer an Opportunity For Insurance Brands

With prepaid cards continuing to grow at a dramatic rate year-over-year, online insurance companies are becoming the latest business sector to jump on the bandwagon to speed claim payments, reduce costs, boost brand reputation, and […]

insurance marketing

Customers Want to Hear More From Insurers, But Make That Info Useful

Insurers are overlooking an opportunity to build brand retention and loyalty by not connecting more extensively with their customers and prospects, a new survey by Collinson, a global leader in customer benefits and loyalty, has […]

Insurance Regulation

Forrester Predicts Uncertainty as Brexit Shambles Continues

Here are some extracts from the Forrester report on EU economy developments in 2020, including the tricky matters of regulatory issues, data protection rules and Brexit. Enjoy all you Compliance officers! If Europe in 2019 […]

News

Underwriting: CFC Launches Guide to IP Risks For Business

Specialist insurance provider and pioneer in emerging risk, CFC, has launched a new guide to intellectual property (IP) insurance. CFC’s guide includes some top tips on how brokers can start the conversation with their clients as […]