Keychoice and LV Join Forces on Specialist Vehicle Insurance

Keychoice, the insurance distribution business owned by SSP, has partnered with LV to provide exclusive access for brokers looking to place specialist vehicle business with the insurer.

Owners of specialist vehicles have a passion that goes beyond the usual commute from A to B, in fact many of these vehicles are only used occasionally for shows, club events and sunny Sundays. They can be difficult to quote on, as they’re often one of just a few dozen examples remaining in the UK. Expanding the Keychoice product range with the insurance scheme from LV means members can now place the niche business of these vehicle enthusiasts and access a new lucrative market.

LV’s Highway KC Specialist Vehicle product provides cover for classic cars and motorhomes, including referrals for American cars, modified vehicles and ex-military vehicles – all of which require specialist insurance.

Ron Atkinson, Distribution Director at SSP said: “Everything we do is aimed at improving life for our members, so I’m delighted they can now benefit from the dedicated underwriting knowledge and expertise required for this specialist scheme business.”

Michael Lawrence, Personal Lines Director at LV said: “We are pleased to be delivering specialist vehicle cover through Keychoice, which enables us to reach out to 500 traditional high street brokers in one fell swoop. This partnership provides a single point of access for all brokers to address the insurance needs of vehicle enthusiasts which might otherwise have been overlooked.”

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