GBG Acquires Image Checking Specialist Verifeyed

Identity data specialist GBG has acquired Verifeyed, whose award-winning technology can detect images that have been photoshopped or manipulated.

As part of the deal, Verifeyed founder Dr Babak Mahdian, a world-leading researcher in machine-based image analysis and artificial intelligence, is joining GBG, who are based in Cheshire. GBG operates in 17 countries, recently expanded its Asia-Pacific team and works with HSBC and Zurich, amongst other companies.

With the increasing prevalence of digital image editing software, it’s easier than ever for criminals to falsify insurance claims or create fraudulent lending applications. Most commonly, images are digitally tampered with to make an insured asset appear damaged, or to alter information on an identity document. As more brokers and insurers move towards vehicle assessment via images, the verification of the pictures becomes ever more important.

The company’s technology works by scanning and processing images pixel by pixel, using a range of techniques including looking at image noise to determine where images and video have been manipulated.

“I am delighted to welcome Dr Babak Mahdian to GBG,” said CEO Chris Clark. “Bringing together Verifeyed’s digital image tampering detection capabilities with our existing data and technology will bring huge benefit to our customers.”

Dr Babak Mahdian added: “It is exciting to become part of a global technology leader like GBG. Our combination brings together two innovative, customer-focused businesses with deep knowledge and expertise in identity.”

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