Keychoice Extends Partnership Deal with RAC Until 2024

Keychoice, the insurance distribution business owned by SSP, is pleased to announce the extension of its long-term relationship with the RAC for a further five years. This will see the RAC continue as its exclusive breakdown partner until early 2024.

The new deal underlines Keychoice’s commitment to nurturing longstanding partnerships with market-leading brands, and the development of additional products through these partners to drive further benefit and value for its members.

Following the success of RAC car, van and bike breakdown, Keychoice is broadening its members’ product portfolio with the introduction of five specialist breakdown products, as well as RAC motor legal expenses and RAC top-up loss insurance.

Keychoice’s broking community has shared that their customers have asked for more commercially-orientated RAC breakdown and motoring products. To meet this demand, brokers who are Keychoice members will be able to offer cover for taxi, motorhome, minibus, courier vehicle and taxi minibus breakdowns. This includes recovery of the vehicle to a single destination anywhere in the UK and onward travel if the vehicle can’t be repaired at the roadside.

With RAC top-up loss insurance, if a customer’s vehicle is written off, they will be paid 25% on top of their insurer’s settlement figure. This additional payment helps to top-up any shortfall in the price paid for the vehicle versus its current market value. This is particularly pertinent for self-employed individuals, for whom their vehicle is their business.

Ron Atkinson, Distribution Director at SSP said: “I’m delighted to have extended our partnership with the RAC, which is testament to the strong relationship we’ve already built up.

“Keychoice members are set to have access to a total of ten products from a leading brand with an excellent reputation and customer service, and we have a number of other ancillary products in the pipeline. As a result, brokers will have the flexibility and functionality to keep their customers on the road, both for pleasure and business.”

Richard Fuller, Head of Partnerships at the RAC said: “SSP is a trusted strategic partner, so it’s great to be able to announce a new long-term arrangement with its Keychoice distribution business.

“Keychoice enables us to connect with hundreds of high street brokers at once, all of whom can offer their customers more tailored motor cover. My team and I look forward to working with Keychoice to develop, in partnership, innovative new products that continue to deliver value to its brokers and their customers.”

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