19 September 2018 marks this year’s Project EDWARD (European Day Without A Road Death), which is a European awareness project introduced by TISPOL (The European Traffic Police Network that aims to deliver a day with zero fatalities on roads across Europe. Following on from the success of the last 2 years, insurethebox, global pioneer of telematics insurance is glad to announce its support of the third annual day of activity.
Simon Rewell, Road Safety Manager, insurethebox comments: “At insurethebox we believe Project EDWARD demonstrates the importance of influencing driver behaviour to reduce the incidence of road deaths. In particular, we believe putting the power back into the driver’s hands by giving them the information they need to take control of their driving, is vital to tackle road casualties.”
A key example of this approach adopted by insurethebox is the proactive anti-speeding communications programme, designed to help those who speed to understand the risks and, therefore, modify their behaviour. Over the last two years, the award-winning speed reduction campaign has used unique insights to enable insurethebox to communicate with customers who frequently speed, highlighting the risk of an accident and urging them to slow down and take more care.
As a result speeding instances among the highest risk drivers have reduced by about 29%. This has cut the frequency of accidents among young drivers by 9%, reduced the damage caused when bumps do occur, helped save the distress of making a claim and, more importantly, reduced the risk of catastrophic injury.
Simon Rewell added: “Awareness initiatives like Project EDWARD are critically important to improving road safety. Awareness and education are key in understanding how to drive safely. And this aligns very closely with our mission at insurethebox – to empower drivers to be safer on the roads.
“We firmly believe that through proactively contacting drivers who speed and rewarding good behaviour, we will engender long-term safe driving habits. The data from our anti-speeding programme clearly demonstrates that this strategy is beginning to pay dividends.”