Setoo Beefs Up Advisory Board with New Appointment

Setoo, the insurance and protection-as-a-service company, today announced the appointment of Harald Eisenaecher to its advisory board.

Eisenaecher is Chief Commercial Officer for InFare, a market-leading provider of airfare and pricing intelligence to the travel industry. Prior to this, he held senior commercial and marketing roles at prominent travel, retail and telecoms companies, including Sabre, Deutsche Lufthansa, Ebay and Deutsche Telekom AG. In addition, he serves on the boards of Ifolor AG and Groz-Beckert.

“Setoo is truly disrupting the way e-businesses can create great customer experiences whilst growing revenues through the creation of personalised insurance tailored to the needs of their customers,” commented Eisenaecher.

“Based on my experience in transforming digital businesses, I am excited to contribute my expertise to the Setoo team in helping grow its customers’ businesses,” he added.

Through Setoo’s platform, e-businesses  – such as online travel agents, e-commerce, and events companies – can quickly and easily build and distribute simple insurance products that are embedded into the customer journey and with compensation dispensed automatically. By enabling e-businesses to protect customers against exogenous events that can ruin their experience, such as missed flight connections, lost parcels and adverse weather conditions, Setoo helps create exceptional customer experiences and grow ancillary revenues.

Noam Shapira, co-founder and co-CEO of Setoo, commented on Eisenaecher’s appointment, “Harald’s deep knowledge and leadership experience across the travel and retail industries, make him a huge asset to the advisory board. The management team is excited about working with him to realise our ambitious growth plans for Setoo.”

In September 2018 Setoo announced the completion an €8 million Series A funding round, bringing the total amount raised to date to €10.3million. The main investor in this and the seed round is Kamet, AXA’s Insurtech startup studio.

 

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