As many UK brokers and intermediaries will know, it isn’t easy to get customers excited about your newsletter. Even if it is packed with interesting reviews of cars, bikes, travel destinations and more, people are reluctant to click open when that newsletter pings into their inbox. What’s the solution, apart from a Wonka style Golden Ticket?
Policygenius, the nation’s leading online insurance marketplace, is celebrating the debut of its new weekly email newsletter, Easy Money, by giving one lucky family $5,000 for a 529 plan.
“Our new Easy Money newsletter is all about giving people easy, actionable advice to help them achieve their financial goals,” Jeanine Skowronski, editorial director at Policygenius, said. “We know saving for college is one of the top financial stressors for families, so offering the chance to cross that off this year’s to-do list is a great way to celebrate the launch of Easy Money.”
A 2019 Policygenius survey found only 20% of parents in the U.S. have opened a 529 college savings plan for their children. These state-run plans are designed to help families save for college tuition on a tax-advantaged basis and can be an integral part of helping children plan for their future.
“529 plans are a great way to save for a child’s education,” Patrick Hanzel, a CFP® and advanced planning specialist at Policygenius, said. “Obviously there are a lot of things parents can do to plan for the future, but thanks to compound interest, the earlier you start a 529, the more it could grow.”
A giveaway entry also means you start receiving the Easy Money newsletter each Friday. Entrants also receive educational content to learn more about 529 plans and jump-starting their savings for college.
“We know that only one in five families have opened 529 plans,” Skowronski said. “We’d love to help more people take this important — and easy — step.”
The giveaway runs from Oct. 10 to Nov. 10, 2019. You can enter to win at https://www.policygenius.com/giveaway.
About Policygenius: Policygenius is the nation’s leading online insurance marketplace, with headquarters in New York City and Durham, North Carolina. We’ve helped more than 30 million people shop for all types of insurance like they shop for everything else — online — and have placed $35 billion in coverage. We launched in 2014 and are one of the early insurtech pioneers. We were named one of Inc. Magazine’s Best Workplaces for 2018 and 2019.