ActiveQuote, the protection insurance comparison website, has reported a staggering 810% increase in enquiries for health insurance from the Friday following the Conservative win at the election.
Insurance Edge checked Google Trends and the peak day was Friday 13th December for health insurance searches in the UK. The top rising query was `How much is health insurance’ which was up by 150%, plus `European health insurance card’ and `Bupa health insurance’ also popular search terms.
According to Google’s dashboard the overwhelming majority of searches originated from London and the South East, where population pressure on the NHS is arguably at its highest, and GPs can easily freelance their services at various NHS and private clinics, rather than simply earn 80K at one NHS practice.
Election week saw ActiveQuote receiving an uplift in the number of enquiries every day, peaking on Friday at 810% increase, dropping to a 275% increase on Saturday. These percentage figures are compared with the average leads over the three-week period leading up to the election.
Rod Jones, Head of Partnerships at ActiveQuote, said: ‘While most of our insurance products including life, income protection and unemployment cover have remained stable, the surge in health insurance enquires has been huge.
“It has been interesting to see first-hand how some people have reacted to this election result, with many picking up the phone and getting online to scope out the cost of private medical insurance for their families.”
During the election, a lot of campaigning from all parties had been around the NHS – its staffing, its funding and its future.
ActiveQuote.com is the UK’s leading comparison website and broker of health and protection insurance products, including health insurance, income protection, life insurance and critical illness cover.
Founded in 2009, ActiveQuote was the first comparison service to compare health insurance policies in the UK and allows customers to tailor-make their policies by adding or removing options such as hospital cover and physiotherapy.