Road Safety: Ford Launches Emoji Jacket for Cyclists

Our roads are busier than ever with drivers, motorcyclists, cyclists, and pedestrians all vying for space. One group of road users who feel especially vulnerable are cyclists, and although cyclist fatalities are relatively static, more could be done in terms of infrastructure, as Germany and the Netherlands have been doing for decades – truly separating bikes from motorised cars, buses and lorries.

Ford have been thinking about the problem of shared road space, so in the absence of any coherent government policy, they’re launching the ‘Emoji Jacket’, a wearble tech product created in partnership with industrial design specialists Designworks as part of Ford’s ongoing ‘Share the Road’ campaign. The jacket allows the wearer to effectively communicate their emotions to other road users around them by using emoji icons. 

The back of the jacket features a large LED panel that allows the user to display their mood –  whether they’re happy, neutral, or worried while travelling. Indicators, and a hazard symbol can also be displayed to make other road users aware of the cyclist’s movements and possible dangers ahead. These functions can all be controlled without the cyclist removing their hands from the handlebars, thanks to a wireless remote, featuring independent buttons that is easily mounted and removed from the bike.

Quote from Emoji expert Dr. Neil Cohn PhD on speed of communication of emojis: “Emojis have become a fundamental part of how we use language. Whether used to convey facial expressions, humour, or sarcasm, they have become integral to our ability to express ourselves and quickly. This jacket created in partnership with Ford Share the Road allows riders to express their feelings and creates an important emotional link between them and other road users”

The Share the Road campaign underlines Ford’s belief that enabling more people to cycle safely, especially for short journeys, benefits everyone. Believing that by fostering harmony between road users, raising awareness, and increasing conversations between them, our roads can become a better and more accepting environment for all.

Do you think an emoji jacket will help lighten the stressful mood on the mean streets of London, Manchester, Belfast or Glasgow? Post a comment below.

About alastair walker (3691 Articles)
20 years experience as a journalist and magazine editor. I'm your contact for press releases, events, news and commercial opportunities at Insurance-Edge.Net

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