While there has been a considerable drop in the number of drivers on UK roads, insurethebox, the UK’s telematics insurance pioneer, recorded a 24% increase in speeding propensity between February and March. As a result, the firm has sustained its award-winning pro-active communication strategy with persistent speeders, with a very clear message that speeding increases the risk of emergency workers being diverted from the crucial job of caring for those suffering from COVID-19.
With the UK in its second month of active lockdown measures, government enforced restrictions are resulting in fewer cars on the roads. But this seems to have also resulted in more drivers slipping over the speed limit.
As well as there being a 24% increase in speeding propensity amongst insurethebox policyholders in March compared to February, the Easter weekend also saw a spike with a 57% increase in speeding propensity compared to the same period in 2019.
Gary Stewart, Service Manager at insurethebox, said: “While the majority of drivers have parked their vehicles and remain at home, we have seen an unfortunate trend. The clear roads seem to have resulted in a greater propensity to speed amongst those still needing to drive. We have, therefore, been reaching out to drivers we have seen break the speed limit with personal messages, asking them to join us in supporting the emergency services by not adding any extra strain to their jobs.”
This messaging is in line with one of insurethebox’s principles of operation – active customer contact. Tackling the risks of speeding, especially amongst young and inexperienced drivers, insurethebox runs an on-going communication programme contacting motorists who demonstrate high risk behaviour.
In the past four years, this speed reduction programme has seen some 120,000 drivers reduce their speed by 21%, resulting in a 7% reduction in accident frequency. It estimates 1060 accidents have been avoided, with 34 serious injuries prevented in this time.