The Austrian InsurTech start-up bsurance has developed a digital insurance solution for kika/Leiner’s furniture stores that enables customers to take out extended warranty insurance directly upon purchasing electrical appliances. bsurance worked closely with kika/Leiner to tailor the insurance product to their customer needs. UNIQA acts as a risk carrier.
bsurance digitalises extended warranty insurance from UNIQA
With the possibility of taking out extended warranty insurance for electrical appliances directly at the point of purchase in the 42 furniture stores in Austria, kika/Leiner is sending a clear signal for more service and customer orientation.
“We are constantly trying to expand our range of services for customers. With the extended warranty insurance, bsurance has created a product for us that is tailored to the needs of our customers,” says Thomas Frassl, Procurement Manager for kitchen built-in appliances at kika/Leiner. “The cooperation with bsurance was extremely uncomplicated and the result also very satisfying”.
Insurance cover is available for individual appliances and for built-in appliances when buying a kitchen. The insurance benefits run for 5 years and are valid in addition to the manufacturer’s warranty. Depending on the respective purchase price, electrical appliance protection is available from as little as 42 cents per month.
Olivera Böhm, Chief Corporate & Affinity Business Officer at UNIQA: “An exciting new topic is the cooperation of large companies with insurance companies: This means adding value to the core products of these companies, such as retail stores, through our insurance companies. And customers benefit several times as they can protect their new property against damage quickly, easily and without complications”.
Complete integration at kika/Leiner for customer-centred and easy insurance underwriting
bsurance is responsible for the technical implementation. Thanks to the bsurance insurance platform, all processes are handled digitally. This includes policy creation, premium collection and claims handling. The digital implementation seamlessly supports the sales staff of kika/Leiner.