Broker: New Opportunities In Home Tech & IoT Gadgets

Looking for new insurance opportunities? Well the homes that have IoT gadgetry are far more likely to take out contents insurance – plus they may well have a small biz located there, so there is a Commercial insurance need there too. Calex and Tuya Smart from the Netherlands have sent us info on how cameras, smoke detectors and WiFi lighting are now all connected. The scope for home insurers is immense as tech provides a wealth of data. 

Tuya Smart, a leading global AI+IoT (AIoT) platform provider, and Calex, a Dutch decorative lighting company, announced in 2018 their partnership to give both companies new key advantages in the Netherlands’ smart home market. The strategic partnership is part of Tuya’s Nebula Project, designed to help partners become leading IoT providers in their local markets.

The partnership started in 2018 with the development and launch of a €10 Wi-Fi smart bulb. Within a few months, customers could find Calex smart bulbs in six Western European countries’ main retail channels. In less than a year, Calex distributed more than 5 million products bringing more than 1 million smart households to life. The entire smart home product portfolio of Calex has continued to grow through the partnership’s success: the existing light bulb range has been expanded to include decorative light bulbs, and the introduction of the platform also includes smart accessories such as plugs and remote controls. But thanks to the partnership’s success, the Smart Home portfolio is not limited to light bulbs.

“We are pleased to see how Calex’s product diversification has been pushed further and further forward,” said Tina Yu, Tuya’s General Manager of Eurasia. “Thanks to the Tuya Platform, Calex has been able to add new products to its smart home portfolio easily.” Meanwhile, the Calex portfolio consists of more than 50 different products in lighting, security, and accessories, with products such as smoke detectors, cameras, plugs, remotes, and many more.

About Tuya Smart

Tuya Smart is a leading global AIoT platform provider with a unique, all-in-one offering of cloud + connectivity + app that makes it easy and affordable for brands, retailers, and OEMs to make their products smart. Tuya’s platform has smart-enabled more than 200,000 products in hundreds of categories worldwide, serving over 230,000 developers globally. Tuya is internationally operated with headquarters in the U.S., Germany, India, Japan, Colombia, and China.

For more information, please visit Tuya’s website,

About alastair walker 5097 Articles
20 years experience as a journalist and magazine editor. I'm your contact for press releases, events, news and commercial opportunities at Insurance-Edge.Net

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