Insurtech start-up Hiro has announced that it is opening its latest round of fundraising to the public via Seedrs, a leading equity crowdfunding platform.
Hiro is a home insurance challenger that helps customers to actively protect their homes from damage using smart technology – instead of relying solely on compensation after the event. Customers benefit from added safety and security, and can reduce their home insurance premiums by following Hiro’s evidence-based guidance on how to protect their homes.
“Insurance is currently locked in this weird stand-off with customers,” says CEO Krystian Zajac, “where the vast majority of customers don’t trust insurers to pay out, and yet payouts are the number one cost-center for insurers. Hiro is about putting customers and insurers on the same team for the first time – working together to prevent the most common causes of damage, and thereby reducing costs for everyone.”
Hiro customers get access to smart technology from over 30 leading brands at members-only discounts via an in-app “smart shop”. They can also use technology they already own to unlock discounts on their premiums from the outset. The Hiro app scans the customer’s home network to detect the devices they have installed and automatically apply a discount.
Investors are being offered the chance to purchase an equity stake in the company from as little as £10, gaining exposure to the £175bn UK insurance industry as well as the rapidly growing market for smart technology, around £75bn worldwide and growing at +28.6% year-on-year.
Hiro is the brainchild of serial tech entrepreneur Krystian Zajac who previously founded the multi-award-winning insurtech Neos, which was subsequently acquired by the UK’s largest home insurer. The pre-registration pledge page is open on Seedrs, ahead of the full crowdfunding launch on January 18th.