Staff from across NFU Mutual took part in Samaritans’ ‘Brew Monday’ campaign today, launched on what is sometimes referred to as the most difficult day of the year, or ‘Blue Monday’. In a bid to beat the winter blues, the campaign asks people to check in with those they care about for a virtual cuppa and a chat. NFU Mutual staff met virtually one-to-one and in teams today to catch up with each other and encourage a focus on wellbeing across the business.
In 2020 Samaritans was one of nine charities to benefit from funding from The NFU Mutual Charitable Trust to support the charity’s response to the pandemic. The leading insurer ran a winter campaign featuring tools and resources from Samaritans to help anyone who is finding things tough. Winter has a reputation for being one of the hardest seasons, with many finding it difficult to deal with the darker days and cold weather.
Samaritans’ new research with over 1,400 of the charity’s volunteers found that the start of the cold days and long nights have heightened feelings of isolation and loneliness for those already experiencing loneliness due to the pandemic restrictions.
Samaritans is there for anyone struggling to cope. The charity responds to a call for help every seven seconds. They are open day and night, 365 days a year, and provide support through a listening service including by phone, email, letter, face-to-face (currently suspended due to coronavirus) and through their Welsh language service.
Jo Lumani, Head of Reputation at NFU Mutual, said: “Supporting our communities has always been at the heart of our approach at NFU Mutual. We’re pleased to be taking part in Brew Monday, promoting the wellbeing of our staff, and the people around them, by turning what some feel is the most difficult day of the year into something positive.”
Matthew Lock, Head of Corporate Partnerships at Samaritans, said: “It has been a winter like no other. We are very grateful to NFU Mutual for supporting us as we respond to the challenges people face during this season, many of which have been felt more acutely this year due to the pandemic. There couldn’t be a better time to reach out for a chat with someone you care about. It doesn’t have to be a Monday or a cup of tea, it’s just about taking time to really listen to another person which can in turn help them work through what’s on their mind.”