IAA, Inc. (NYSE: IAA), a leading global digital marketplace connecting vehicle buyers and sellers, announces the enhancement of its merchandising
platform in the UK market with two new value-added features – IAA Engine Starts™ and IAA Key Image™. These innovative tools give buyers additional vehicle details, creating greater confidence and trust to research, bid, and buy.
Engine Starts provides a 10-second, under-the-bonnet video with full sound, enabling vehicle buyers to assess an engine’s condition as it runs, while Key Image features high-quality photos showing key(s) or fob condition and type. Coupled with IAA 360 View™, a 360° imaging technology, these Interact merchandising tools create a more immersive buyer experience, replicating physical interaction with a vehicle. Used in the U.S. since 2019, this technology is also helping buyers to de-risk transactions by allowing them to assess the value of a vehicle more accurately.
“Merchandising tools like Engine Starts and Key Image will provide more accurate and consistent vehicle data that buyers need to make confident, informed decisions,” said Steve Hankins, IAA Managing Director for the UK. “Combined, these features further enhance IAA’s holistic e-commerce offering for our buyers in the UK market.”