Be Wiser is a personal lines insurance broker with in the region of 100,000 live policyholders across car, van, bike, travel and home insurance with Feefo Platinum Trusted status. The Be Wiser brand has a long involvement with two-wheeled sport such as British Superbikes, so the Be Wiser acquisition makes a perfect fit for Ardonagh, which already owns Carole Nash and McKenzie & Hodgson – both well known biker insurance brand names in the UK.
Upon completion, the Be Wiser brand will operate within Atlanta alongside Swinton, Autonet, Carole Nash and Marmalade and it is the intention that 189 Be Wiser colleagues will transfer to Atlanta.
Atlanta is a leading digital multi-brand personal insurance broker with over 2.6 million customers.
Atlanta CEO Ian Donaldson said: “This is a great opportunity for us to complement our existing brands and businesses by bringing an established, well-loved and much respected brand into Atlanta. We will provide the digital investment and strength of our insurer relationships to support its future growth and success.”
Be Wiser Insurance CEO Jeff Brinley commented: “It is great that the Be Wiser brand will now be able to continue to grow and prosper with access to the enormous resources and knowhow available within Atlanta.”
The move opens the door for further cost savings by implementing AI-automated underwriting, admin and claims systems across the entire network of brands that operate under the Ardonagh umbrella.