Motorcycle Brokers Need to Understand Custom Scene

One thing IE magazine knows about UK bikers is this; they love to tinker. It could be restoring a classic Fizzy moped, or adding accessories to a modern sportsbike. There again, some love to own a custom built bike and this can create problems for brokers who don’t see that brand and model appear in a drop-down menu.

It’s worth noting that manufacturers also encourage their dealer network to create custom bikes too. They’re just as safe as new models, sometimes slightly faster, but always different. Bikers often want the extra cash value tied up in a custom bike to be insured, since that is what it would cost to recreate the bike if it was stolen or burnt to a crisp in a shed fire. That calculation on retail value vs owner valaution can be tricky.

Meanwhile, here’s the word from Honda UK;

This summer, Honda Motor Europe was planning on showcasing ten of the best European dealer- built custom CB650Rs from France, Spain and Portugal at the Wheels & Waves festival in Biarritz, France from June 30^th to July 4^th.

Despite the show being cancelled, Honda still wanted to show motorcyclists across Europe the amazing ideas and customisations from the creative minds within their European dealer network, and are giving visitors to the Honda Customs webpage (http://www.hondacustoms.com) the opportunity to vote for their favourite.

Among the ten are a bike that pays tribute to the resurgence of a Portugal based dealership following a devastating fire, a tribute to the classic French endurance racers of yesteryear and the seminal CB750 Four ‘K0’ from 1969.