Wellness: YuLife Signs Up Institute of Directors

 YuLife, the tech-driven insurance company on a mission to inspire life, has announced a new strategic partnership with the Institute of Directors (IoD). The partnership will enable all 20,000 director-level members, to gain free access to YuLife’s award-winning app and wellbeing services. IoD members will benefit from 24/7 virtual GP access, EAP mental health support, and the bespoke YuLife app which provides daily rewards in the form of discounts and vouchers from the UK’s leading brands in exchange for completing everyday wellbeing activities, such as walking, cycling, meditation and mindfulness.

“Our founding goal at IoD is to provide effective support to UK business leaders. With 82%* of small business owners stating that Covid19 has had a negative impact on their mental health and wellbeing, we explored a variety of options to make a meaningful contribution, and YuLife stood out as a unique proposition on the market,” said Richard TownsendIoD Commercial Director. “YuLife’s gamified app and tech-driven approach will provide the IoD community with the tools they need to safeguard their wellbeing and inspire a healthier and happier way of living”.

“For too long insurance and employee wellbeing programmes have bypassed the 6,000,000+ businesses strong SME sector,” said Sammy Rubin, CEO and Founder of YuLife. “At YuLife we are determined to ensure our technology and services are accessible for all markets, and we are thrilled to be working together with the IoD to make a tangible difference to small business owners across the UK.”

In addition to the wellbeing services provided, IoD members will be able to deepen their network and connections with one another through the YuLife app’s leaderboards, duels and community goals capabilities. Members will also be treated to exclusive events, webinars and programmes all designed to empower SMEs and enhance their business practices.

By gaining access to YuLife’s plethora of services, IoD members will experience how insurance can be used as a cost-effective commercial vehicle to boost employee wellbeing. At its core, YuLife enables businesses to utilize group-risk insurance to supercharge their overall employee benefits and provide daily value to their staff.

The partnership comes at an exciting time for YuLife, with the company having recently raised a £50M Series B round and announced that they have seen more than 10x growth in Gross Written Premiums in the past year.

*Simply Business survey of Survey of 765 small business owners from across the UK, conducted December – January 2020

About alastair walker 7798 Articles
20 years experience as a journalist and magazine editor. I'm your contact for press releases, events, news and commercial opportunities at Insurance-Edge.Net

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