Aviva Looks Back on Three Centuries of Insurance

Aviva has opened the vaults on its 325 year history in commercial insurance to unearth cases of flying sheep, rivers of burning whisky and even the Great Train Robbery.

From the earliest days of insuring British businesses, when brewer Edward Price took out insurance with the Hand in Hand Fire & Life Insurance Society in January 1697 to protect his Knightsbridge brewhouse from fire, Aviva has been working with British businesses on some of the strangest, but valid, insurance claims.

A look back through Aviva’s archives shows the prominent role Aviva companies have played in protecting British businesses for more than three centuries. Across the years, some of Britain’s largest and best-known businesses have relied on Aviva for their insurance needs, from Rolls Royce to both Sotheby’s and Christie’s auctioneers, and Lea and Perrins to Whitbread Brewery.

A few of the quirky claims unearthed for the 325^th anniversary of Aviva’s Commercial Lines business include:

• Up in smoke: We paid a claim for £1,000 following the Dundee whisky fire of July 1906. The fire started in the warehouse of whisky merchant James Watson & Co. and eye-witnesses described rivers of burning whisky flowing through Dundee.
• The Great Train Robbery: On 7 August 1963, a mail train from Glasgow was stopped by a signal between Leighton Buzzard and Cheddington in Buckinghamshire and £2,595,291 in used notes was stolen from the train. We insured some of the securities stolen in the Great Train Robbery, and paid out £1,091,340 10s 0d – or £59 million in today’s money¹.
• Gone with the wind: Farm workers were carrying sheets of corrugated iron in a high wind. A young apprentice of small build was given a large sheet which caught hold of a gust of wind and lifted the employee and the sheet across the yard, only to drop him into a liquid manure storage tank. According to the claim, “the employee’s clothes were ruined.”
• Flying sheep: In 1960 we paid a claim to a shop owner for a broken showroom window relating to an incident involving a sheep running through the door of the showroom, taking a flying leap through the plate glass window and disappearing.
• Liquid gold: In 1975 a whisky firm put in a claim for missing whisky – which it turned out was being syphoned off by an electrician!
• Ouch! In 1961 we paid a claim from a dentist who was kicked out of a window by a patient coming round from an anaesthetic.
• In 1878 a hotel keeper in London suffered a blow to the eye from the cork of a bottle of champagne he was opening. He successfully claimed £25 10s , or £20,120 in today’s money¹.
• In 1984 we paid a claim for a fishmonger’s van which was caught in the Siege of the Libyan Embassy. It was parked nearby and could not be moved until the siege ended by which time the fish had rotted.
• In 1996 we insured Woody the Cuprinol man who appeared in the company’s adverts. When he was stolen and later recovered, we advised the special effects company which owned him to lock Woody up at night.

A taste of the Norwich Union booklet from 1983, with a reassuringly Home Counties voiceover;

Intermediaries

Aviva has long-relied on brokers to help sell commercial insurance. The earliest of these intermediaries were called ‘agents’, and they were responsible for selling and renewing policies and collecting premiums in return for a commission.

Our first agents worked for the Newcastle-upon-Tyne Fire Office in 1783, when the office had 9 agents.  In 1806 Norwich Union Fire had 101 agents, growing to 448 in 1818; by 1873 there were 734 agents. General Accident had 20,000 agents in the UK in 1911, doubling by 1940 when they had 41,008 agents.

Agents for early fire companies often also ran the companies’ local fire brigades. In 1821 twenty-four of Norwich Union’s agencies had fire brigades attached to them and by 1864 forty-five of the company’s agencies had fire engines.

Nick Major, Managing Director, Commercial Lines, said: “Aviva has played an important role helping businesses protect what’s important to them, enabling them to continue to trade through good times and bad, something we have continued to focus on through the Covid-19 pandemic. As our records show, we’ve seen the strangest and  most unusual claims, which goes to show that planning for the unexpected is good business practice.

“It’s no surprise to see that brokers have played a long and significant role in Aviva’s history. Brokers remain as important to our distribution strategy today as they ever have, and we are continuing to invest in the broker channel – whether that be in our people, our capability or our capacity – in order to help the brokers we work with to best serve their business customers.

“Aviva today continues to adapt and evolve to new and emerging risks. From our partnership with the Darwin Innovation Group – insuring a fully autonomous passenger shuttle – to our exit of the fossil fuel market, our concern for the impact of climate change on our communities and the growth in the renewable energy space, we continue to meet the changing needs of our business customers.”