Verex Group, the market leader in dedicated connected services to vehicle manufacturers, has published data from a survey of UK drivers that shows how attitudes are changing towards electric cars. The survey highlighted how demand for electric vehicles varies hugely based on driver age with more than half of drivers (52%) under 34 years old stating they would like their next vehicle purchase to be electric – if affordable, compared to only 24% of drivers over the age of 45.
More importantly for insurance brands, younger drivers are cool with sharing all their personal data too. A staggering 81% were happy to share connected data if it was going to save them money or help in an accident. The value this could have in apportioning blame and settling claims remotely within minutes, cannot be underestimated.
Along with rising demand for Electric Vehicles nearly a third of drivers surveyed (29%) want their next vehicle to include a Usage-Based Insurance (UBI) / Pay as You Drive (PAYD) insurance solution as part of the connected services offered by the vehicle manufacturer.
Mark Aryaeenia, CEO at Verex Group, said, “With the evolution of digital capabilities and access to increased data and insights, customers are seeking more from their new vehicle purchases and are starting to realise the true benefits of connected services. The days of believing car data is only used for ‘policing’ is hopefully behind us as drivers across the UK start to see how these solutions can help save them money and support them when they have an accident, removing the hassle by automating the process seamlessly.
The solutions we offer at Verex Group allow UK vehicle manufacturers the opportunity to offer a market-leading experience to their existing and new customers, building increased brand loyalty and customer retention.”
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