1st Central Extends Sponsorship Deal With Sussex Cricket

Sussex-based motor insurance company 1^st Central are renewing their title sponsorship of Sussex Cricket for an additional three years. The new deal will see the partnership celebrate ten years together in 2025. As well as extending naming rights for The 1^st Central County Ground, Hove, which has been home to Sussex since the 19^th century, the deal sees the nationwide insurers take on back of shirt sponsorship of Sussex’s D40 and visually impaired teams.

Mark Judges, Sussex Cricket Commercial Director said “We are thrilled to extend our partnership with 1st Central for another three years, which in turn means the ground will have been known as The 1st Central County Ground, Hove, for ten seasons!

“Working in partnership with a local Sussex business, as a major sponsor, is incredibly rewarding. During our partnership we have helped generate brand awareness for 1st Central, which has contributed to their growth to over 1 million policy holders. In turn, their investment helps us invest in the future of Sussex Cricket and our infrastructure. This means generations to come will be able to enjoy the fantastic facilities and cricket on show in the heart of our county, whilst also safeguarding the commercial integrity of the oldest professional sports club in the world.”

Speaking on the extension, Ben Tomasetti, 1^st Central’s Managing Director said, “Over the past seven years our partnership has delivered so much to the local area so I am proud we can continue supporting our community and now, through our work with the D40 and visually impaired teams, accessibility in cricket.”

“The 1^st Central County Ground remains a venue of choice and we are excited to take our seat for at least three more years, watching with excitement all the club’s teams and some of the biggest music artists from around the world!”