Insurance Choice Awards 2022: Who Aced The Pack?

Smart Money People revealed the winners of the Insurance Choice Awards 2022 recently in the heart of London. The night was the first in-person Insurance Choice Awards event since 2019, which was held virtually in both 2020 and 2021.

2022 was a record year for voting in the awards, with over 60,000 votes received as consumers left reviews with Smart Money People to vote for their favourite insurance providers.

On the evening Admiral walked away with the highly coveted ‘Best Big Insurance Company’ award, claiming the crown from previous two-time winner Saga. One Call Insurance maintained their hold of the award for ‘Best Overall Insurance Broker’ for a second consecutive year, and also scooped the award for ‘Best Commercial Insurance Broker’ for the first time.

Flow, which is owned by LV=, was awarded ‘Best Newcomer’ for their car insurance product which launched in 2020, and cycle insurtech provider Laka maintained its title of ‘Best Cycle Insurance Provider’ for a fourth year in a row.

Commenting on the results of the evening, CEO of Smart Money People Jacqueline Dewey said, “The Insurance Choice Awards 2022 are determined by the ratings and opinions of customers who have left a review with us on Smart Money People. This means the awards truly reflect those organisations which consumers feel are delivering outstanding products and service. In the insurance industry this is no mean feat when interactions with providers often come at stressful times, such as when making a claim.

“With the introduction of the FCA’s Consumer Duty next year, which is fundamentally aimed at improving how firms serve consumers, we’ll start to see a real shift towards putting customers’ needs first, from addressing excessive charges, to making it easier to switch or cancel products. As new rules come into force, those providers that are already leading the way in customer support will continue to thrive.”


Collingwood took pole position in Car Insurance, meanwhile Manchester based Ripe took the win for Caravan Insurance. In the Broker category One Call were the best rated, with Mayfair Insurance winning the Best Personal Insurance trophy.

Ninety Consulting took the kudos in Best Consultancy, while the Insurance Surgery took the win in Best Life and Protection category. In Premium Finance Close Brothers were voted top and Tech Partner of The Year went to McKenzie Intelligence Services, famous for their detailed mapping.

About alastair walker 12127 Articles
20 years experience as a journalist and magazine editor. I'm your contact for press releases, events, news and commercial opportunities at Insurance-Edge.Net

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