Do consumers trust the idea of self driving cars? The reality is we are perhaps a decade or more away from truly self driving vehicles but does it go against human nature to let software do all the driving? IE only asks because some research highlights this Luddite distrust of technology. Because ultimately it is about safety for you and your family on board the vehicle, so trusting LiDAR/cameras make all the driving decisions is a big step for humans. Perhaps the rarity of fatal autonomous vehicle crashes will eventually sell the idea of trust, in the same way that people rationalise the risk of air travel; it’s dangerous and airplanes crash sometimes, but the odds are it won’t happen to you.
Then there is the question of data privacy. Fact is, big tech has been used to introduce mass surveillance by devices; smartphones, city centre CCTV and listening microphones, even some TVs are watching you.
Perhaps it isn’t tech itself that is mistrusted, but the human beings in control of systems and that faceless, unaccountable control may well underpin self driving car “swarms” in the future? Some elite or green group might decide your journey isn’t necessary and then the car simply turns around and takes you back to your pod. Freedom denied. Hmm. Here’s some thoughts;
Global research by safety charity Lloyd’s Register Foundation has uncovered that only a quarter (27%) of the world’s population would feel safe in self-driving cars.
Despite the potentially transformative safety benefits artificial intelligence (AI) could bring to vehicles by reducing crashes causes by human error, distraction or fatigue, almost two thirds (65%) of people across the world would not feel safe being driven in a car without a human driver.
Detailed in a new report launched by Lloyd’s Register Foundation – A Digital World: Perceptions of risk from AI and misuse of personal data – the results suggest the future challenge facing car manufacturers is as much about convincing people that driverless vehicles are safe to travel in as about developing the technology itself.
The report uses results from the 2021 Lloyd’s Register Foundation World Risk Poll, powered by Gallup. 125,000 people across 121 countries were polled about their attitudes towards AI and personal data misuse, among other safety topics. In every country where people were polled, the results showed that more participants would not feel safe in self-driving cars than the number who would.
A key factor, according to the report, is how levels of education affect how safe people perceive self-driving cars to be. More than one third (35%) of those with post-secondary education would feel safe, compared to only a quarter (25%) of those with primary education or less. Internet access was also independently associated with feeling safe: across each educational attainment level, the proportion who said they would feel safe was at least nine percentage points higher among those with internet access than among those without.
Dr Sarah Cumbers, Director of Evidence and Insight at Lloyd’s Register Foundation, said: “The results from the latest World Risk Poll indicate significant trust issues with perceptions of the safety of self-driving vehicles. Despite technological advancements and anticipated safety benefits, there is still much work to be done – both in terms of regulation, and in working with communities to ensure that the public have confidence in these vehicles.
“That’s why Lloyd’s Register Foundation supports programmes, such as the Assuring Autonomy International Programme at the University of York, that are working to ensure the safe introduction of autonomous systems, including self-driving cars.”
At 45%, people in Denmark were the most likely to say they would feel safe in a driverless car, followed closely by both the United Arab Emirates and Afghanistan at 44%. The countries where people were least likely to say they would feel safe are Indonesia (8.4%), Zambia (11.2%) and Gabon (11.3%).
Dr Ana MacIntosh, Programme Manager at the Assuring Autonomy International Programme, said: “With the support of Lloyd’s Register Foundation, the Assuring Autonomy International Programme is leading the safe introduction of autonomous systems, including self-driving cars. We provide guidance that helps engineers and developers work systematically to provide structured evidence that their systems are safe. We are also working with regulators so that they can ask manufacturers the right questions to assess the safety of systems presented to them. With clear and understandable ways to demonstrate safety, we can start to establish public trust in self-driving cars.”
For more information on the World Risk Poll, please visit https://wrp.lrfoundation.org.uk/2021-report-trust-in-ai-and-personal-data-use/.