Where Are We On Data? New Report Offers Insights

ESOMAR has released the 2022 edition of The Evolution of the Data, Analytics and Insights Industry report – a forecast into 2024. The report provides a full picture of the present and future of the insights industry, including expert commentary on the latest influx of investment observed during 2021 and into 2022. How data is sifted and layered is absolutely crucial for insurers when it comes to understanding and pricing risk.

The report offers an overview of the global and regional market to provide a context for the analysis. It also gives an insight into the latest trends and developments in the global and regional markets, with a closer focus into the growth, turnover and market share of the main companies, on all critical sectors of the industry. These include the Established Market Research Digital Data Analytics (MarTech), Social Listening & Communities, Self-Service Platforms, Sample Panel Providers, EFM, Consulting Firms and Industry Reports & Research.

Dr Parves Khan, CEO and Director General at ESOMAR commented;

“It has never been more important to understand the industry than these current times of global uncertainty. This report offers a glimmer of light for companies to walk the ever-narrowing path to success, as it helps understand what elements are playing a crucial role in the development of our industry. A useful tool at the disposal of all decision-makers, the Evolution of the Data, Analytics and Insights industry helps identify the next step that will keep their business ahead of the curve.”

The findings published in the report are based on data collected by data provider and ESOMAR longstanding partner Outsell, interpreted by industry expert and independent consultant Jacqueline Rousseau-Anderson and expanded by dedicated interviews to professionals of some of the most successful and representative insights companies.

About alastair walker 10567 Articles
20 years experience as a journalist and magazine editor. I'm your contact for press releases, events, news and commercial opportunities at Insurance-Edge.Net

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