Acrisure announced this week that legendary recording artist and entrepreneur Lionel Richie will be joining the Company as an official Brand Ambassador. In this role, Richie will engage with broadcast and social media to raise awareness and generate excitement as Acrisure expands its direct-to-consumer offerings. He will also be a source of inspiration as he participates in other marketing efforts to highlight Acrisure’s transformation into a broad Fintech services provider.
IE reckons this is one of the smoothest brand ambassador moves ever seen in the world of insurance, where sports stars tend to be the default setting. Should be a huge hit with the consumer audience in the US.
“Acrisure could have coasted on its reputation as a massive player in the insurance industry, but it hasn’t. Instead, it avoided the complacency that comes with success and has embraced innovation in so many ways. As a result, Acrisure has emerged as a true leader in the Fintech space,” said Richie. “From what I’ve seen, its culture really values empathy—a sign that you can be focused on growth without forgetting where you started. At the end of the day, that’s the type of company I want to work with.”
“It goes without saying but Lionel’s stellar reputation will elevate and expand Acrisure’s brand,” said Greg Williams, Acrisure Co-Founder, Chairman and CEO. “His exceptional skill at connecting authentically with an audience will make him an invaluable resource for our organization. We’re thrilled to partner with Lionel as we pursue our mission of limitless growth.”
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