It’s a feelgood story from Allianz, as they help to encourage smoother driving in the fleet sector;
Allianz Commercial has announced its sponsorship of Lightfoot’s driver engagement initiative, the Elite Driver Championship, to encourage safer and more sustainable driving amongst the UK’s motor fleet drivers. Lightfoot, which provides technology that rewards drivers for safer driving, first launched the initiative in 2019. The campaign provides prize draws ranging from £1,000 to £7,000 that Lightfoot Elite drivers can win through its driver app.
From May onwards, the Championship will give drivers who consistently achieve the Lightfoot Elite Driver standard the chance to win £1,000 every month, if they maintain an average score at or above 85%. They will also be eligible for a Championship Christmas cash prize of £7,000.
Today Lightfoot has announced that Tom Curtis of DeterTech in Telford won £4,000 in the very first draw.
Commenting on the new championship, Gerry Ross, head of commercial motor at Allianz, said: “We want to encourage and reward the UK’s motor fleet drivers for safer and more sustainable driving, so we are really proud to partner with to Lightfoot on this exciting new initiative. This campaign aligns with our belief that incentivising positive behaviours is the most effective way to engage and improve overall levels of driving. This partnership will enhance fleet risk management by promoting more efficient driving and making road safety a top priority for drivers.”