How fast is your insurance website? It’s worth doing a speed audit now and then, especially on the mobile version as that’s how many customers search for the latest insurance deals and quotes. Some good news here from Contensis;
The insurance sector is outperforming most other industries in website performance, according to new research from web experts, Zengenti creators of CMS, Contensis. They have rolled out an annual ‘Big Players, Slow Web Pages’ campaign, analysing all FTSE 100 and 250 homepages to determine which industries and organisations have the best online presence and which currently lag behind.
With an average performance score of 84, an average accessibility score of 88 and an average speed of 60ms, the insurance industry came in joint fourth place out of a total of 17 industries. The utilities sector was crowned as the industry with the best overall website performance in 2023, climbing up 12 places from 2022’s ranking.
Meanwhile, last year’s winner, the media and publishing industry, fell 14 places to the bottom three in this year’s ranking. To create the research, Zengenti’s team collated the performance, accessibility and speed scores for each FTSE 100 and 250 company before calculating and comparing averages for each sector.
AVIVA LEADS THE PACK
Aviva, an insurance company, achieved the best results among its FTSE 100 and 250 counterparts in the sector, with an average performance score of 95, an average accessibility score of 95 and an average speed of 54ms. The new findings follow recent headlines relating to car insurance website askMID, whereby the insurer’s database went down with an error in the public-facing service and allegedly showed thousands of UK drivers as uninsured in September.
Richard Chivers, co-founder of Contensis and chief executive officer of Zengenti, commented:
“This research shows how important it is to pay attention to and maintain your business’ website performance. Last year, media and publishing topped the list, yet the industry has fallen a staggering 14 places to the bottom three in this year’s ranking. If your business’ website doesn’t load quickly or is inaccessible, you will inevitably lose engagement and sales and can risk damaging your reputation in the process. For FTSE 100 and 250 companies, the impact of this could be critical.
“Yet, getting things right is not just important for a business’s performance. At Zengenti, we’ve always been a big advocate for improving online accessibility. We work closely with the Digital Accessibility Centre (DAC) to ensure our clients’ sites meet and go beyond accessibility requirements.
“Unfortunately, as this research shows, many industries still have significant room for improvement here – with the travel, hospitality and leisure industries, in particular, falling short. With the DAC revealing that 90% of disabled users click away from a website rather than report accessibility issues in 2023, there is no excuse not to improve. As leaders in their sectors, FTSE 100 and 250 companies have a real opportunity to lead the conversation and ensure online accessibility becomes an integral part of website performance in every industry.”
To read more about the importance of online accessibility and view the top five FTSE 100 and FTSE 250 performers in each sector listed above, visit https://www.contensis.com/content/ftse-2023-report.
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