Insurance Emporium Tweaks Caravan Insurance to Suit Changing Lifestyles

The caravan and campervan insurance market is changing, as younger owners and renters discover the freedom of the road. Cover whilst on-site, on the road or protecting your van from the worst ravages of winter, is essential. Caravan storage insurance is vital and if you keep lots of holiday equipment and accessories inside your van during winter storage it’s important to cover their value as well.

Here’s the word;

British touring caravan owners’ attitudes towards where they store their caravans are shifting. In response to these market changes, award-winning caravan insurance specialist, The Insurance Emporium, has announced the changing face of its Touring Caravan insurance product offering with the inclusion of ‘seasonal pitches’ and ‘store and stay’ campsites.

After conducting its own market research, The Insurance Emporium identified a growing demand among prospective customers for seasonal pitches. It’s enhanced touring caravan product offering now enables the insurer to meet the needs of this growing target audience.

Francis Martin, CEO of The Insurance Emporium, commented: “We know that caravanning has long been synonymous with the UK’s staycation trend. The idea of packing your essentials and touring the UK or even further afield in your home-from-home, whatever the weather, resonates deeply within the caravanning community.

However, for some towing a caravan can be off-putting and after a while, owners get to know the places they like to visit versus those they don’t. What’s more, after the Covid-19 pandemic, the cost-of-living crisis, and Brexit, we’ve identified the growing interest to take up a seasonal pitch or even a store and stay campsite and for that reason we knew we needed to evolve our product offering to cater towards this market too.”

Currently, 79% of customers that choose to store their caravan elsewhere are aged 40 and over. Suggesting, the more ‘seasoned’ of travellers are choosing to store their caravan’s away from home.

For further information on The Insurance Emporium’s award-winning Caravan Insurance, see here:
https://www.theinsuranceemporium.co.uk/products/caravan/touring-caravan