The latest partnership news from Bspoke;
Bspoke Group (“Bspoke”) today announces a new strategic partnership with leading affinity insurance provider, Hood Group.
The collaboration will see Hood Group’s own Household book, approximately 13.5K policies, transition from RSA to Bspoke starting from 1 December 2024, with a focus of maintaining and ensuring consistency of cover for customers.
The partnership marks a significant step forward for both companies as they bring together like-minded businesses with a shared commitment to trust and collaboration.
Tim Smyth, CEO of Bspoke Group, commented: “This partnership with Hood Group aligns perfectly with our vision to work with companies who value innovative approaches. We’re excited to build a relationship that prioritises sustainable, profitable growth, and we’re eager to explore further opportunities to support the needs of our clients.”
Hood Group, known for supporting start-ups, consumer brands, and large insurers, has over 30 years of experience as a trusted technology and data specialist within the insurance industry, partnering with household brands and high street retailers.
Simon Hood, CEO of Hood Group, added: “This partnership with Bspoke Group is a natural fit for us, as we share a common goal to provide value-driven, client-focused services that foster growth and build lasting relationships. We’re excited to be working together and look forward to the benefits it will bring our clients.”
The partnership is expected to expand further in the coming months, with Bspoke and Hood Group exploring additional opportunities working together to deliver propositions that will engage deeply with Hood Group’s extensive customer base.

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