Data Brokers and Resellers Pose a Security Risk

Does anyone really regulate all those data brokers, busy reselling all our personal info around the globe?

Here’s some info from Ironwall on the topic;

With over 4,000 data brokers actively collecting and selling personally-identifying information (PII), Ironwall by Incogni is urging individuals to take action to protect their data privacy. Often, these data brokers hold more details about a person than even close friends and family know. In reality, these brokers collect, store, and trade far more detailed information than just an address or phone number. Social security numbers, family members’ birthdates, voter affiliations, legal history, shopping habits, and even health details, are often available through a data broker—painting a complete picture of each person’s life. The easy accessibility of such data exposes people to risks like identity theft, harassment, and targeted cyberattacks.

“Every online form, app download, or social media profile can inadvertently contribute to a digital dossier on you,” said Ron Zayas, CEO of Ironwall by Incogni. “This is information that can be weaponized in an instant—whether it’s to tailor a phishing email or gain access to sensitive accounts. Protecting personal data proactively is the only effective way to prevent these risks.”

Ironwall recommends several practical steps that anyone can implement immediately to reduce the likelihood of their personal information being exploited:

• Limit Information Sharing Online: Only provide necessary details when filling out online forms. Consider whether joining a loyalty program or registering on a website is worth sharing private data.
• Utilize Email Aliases and VoIP Numbers: To avoid unnecessary exposure, use email aliases for online subscriptions or loyalty programs. VoIP numbers offer an additional layer of security, as they are not traceable back to the individual.
• Activate a VPN: A virtual private network (VPN) helps secure online activity by encrypting data and masking location information, limiting what internet service providers can track and share.
• Clear Browser Cache and History Regularly: Stored data, including cookies and browsing history, can reveal personal details. Clearing these regularly helps prevent exposure.
• Stay Updated: Regularly updating devices and software ensures that security vulnerabilities are patched, protecting against emerging threats.
• Use Security Tools on Social Media: Enable privacy settings on social platforms to limit data exposure. For example, disabling friend sharing on Facebook can prevent unintentional data leaks.

By following these tips and taking proactive steps to guard their information, individuals can limit the amount of personal data accessible to data brokers and reduce their vulnerability to privacy threats. Ironwall by Incogni also offers data-removal services that minimize online visibility and protect against unauthorized data use.

“From phishing to ransomware, data brokers fuel much of today’s cybercrime by making vast amounts of personal information accessible,” Zayas added. “Our goal is to equip individuals with the knowledge and tools they need to keep themselves and their families safe.”

To learn more about Ironwall’s privacy solutions, visit ironwall360.com.