The word from Shepherds Friendly, who are now advertising on TV to raise consumer awareness;
Shepherds Friendly, the progressive UK financial mutual with nearly 200 years of history, has launched its first ever TV advertisement, a significant step in its marketing journey that coincides with the mutual recently surpassing 150,000 in-force policies.
Exploring the theme ‘mutual moments’, the new advert is being shown through Sky on Demand and YouTube, and captures the Greater Manchester-based Society’s commitment to developing financial solutions and platforms that support its members through life’s major events.
It features poignant moments such as a couple preparing to welcome their first child, another purchasing their first home, and a mother bidding a heartfelt farewell as her daughter heads to university. This emotive narrative underscores Shepherds Friendly’s dedication to helping families plan for their futures with simple, easy-to-access financial products.
“Our first TV advert is more than just a promotional tool; it’s a reflection of our long-standing ethos of always putting members first,” said Zac Chetwynd, Senior Head of Marketing at Shepherds Friendly. “As we celebrate looking after 150,000 members, this campaign demonstrates our ongoing commitment to supporting them at every stage of their lives. We’re excited to welcome new members as we grow, and to continue providing financial security and peace of mind to those already with us.”
Created with TrunkBBI, the advertisement is part of a national campaign across multiple media formats. Sitting within a broader strategy to enhance brand visibility, the ‘mutual moments’ theme aims to connect more deeply with both existing and potential members.
For intermediaries and independent financial advisers, the campaign presents an opportunity to align with an award-winning and trusted mutual that has exceptional customer service, in-house underwriters and a strong track record of claims paid.
View the advert here: https://www.youtube.com/watch?v=kCTenQMaq6E&ab
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